Beyonce is on her way to breaking the internet. In the middle of the night (East Coast time) she introduced Sir Carter and Rumi to the world and it was done with art. Beyonce stands more than likely in her Malibu home garden near the shore in a photograph that looks mystical and somewhat reminiscent of Botticelli's Birth of Venus Wearing a dress designed by none other than Alejandro Gómez Palomo of the romantic menswear label Palomo Spain. “It’s the only piece I’ve ever made like that,” said Palomo. “It is vintage silk organza from a really old couture textile shop in Córdoba, Spain, which is near where I live,” Palomo said. “It is circa either the 1950s or the 1960s. I thought, Oh my God, I am so in love with this fabric. It had a midcentury quality—but we changed that. It’s exquisite . . . and I can never find it again, of course. It’s a gown, now, that almost has the shape of a big fur coat—sleeved and open." (Vogue)
Beyoncé, it turns out, placed a personal order for the dress after being sent loaner samples. Palomo and his team took her measurements, tailored the piece, and sent it back. But then she got pregnant. “We thought, OK, she won’t wear it, oh well,” he said. She wore it for the world.